Position Profile

Profile Performance Marketing / Digital Advertising / Digital Paid Media Specialist

Reporting to Digital Head

Location Noida

Education Qualification Graduation / Post Graduation

Department Digital Marketing

Relevant work experience in yrs. 5+ years

Industry Preference A candidate from advertisement industry

Job Description

• Developing, executing, and optimizing high performance digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Essentials:

• Strong organizational and analytical skills, and a very good eye for detail
• A good, confident grasp of the MS Office suite, Excel in particular
• A good head for numbers and working with large sets of data
• A good understanding of Business, B2B and B2C models
• A love of uncovering trends in data and analysis
• That you are clever, forward thinking, and are able to use your own initiative
• A strong desire to compete and a drive to succeed

Key Performance Areas

• At least 2 years' experience of running PPC campaigns within an agency or affiliate environment
• Have previous PPC experience, preferably in a direct employer environment
• Have strong copywriting, reporting and communication skills
• Have a strong working knowledge of Google Adwords and Analytics
• Have a strong understanding of how PPC fits into the wider digital marketing mix
• Have a track record in helping to deliver effective PPC campaigns
• Have a passion for PPC and digital marketing in general
• Have a strong attention to detail
• Be a self-starter who can work under their own initiative
• A good, confident grasp of the MS Office suite, Excel in particular
• A good head for numbers and working with large sets of data
• A good understanding of Business, B2B and B2C models
• A love of uncovering trends in data and analysis

Important Metrics

• ROI
• On-site conversions
• Cost & click performance
• Impressions/total reach
• Website traffic